You have a website. You have content. You have accounts on Facebook, Twitter and other relevant social media networks. You already have all the basic elements needed for marketing online. Now how do you make it “click?”
The first quarter of 2013 has just ended and already we’ve seen several headlines spread online and hundreds of viral videos and photos shared this year. Some websites have also become popular in just the first 3 months of the year. What’s different and what made them shine?
Here are 5 “surprising” Digital Marketing Trends in the Philippines:
Keywords Identification.
Talk about “word ownership.” Out of all websites out there having the same niche, product or service as you have, you need to stand out by establishing your own identity. Whatever your “keywords” are, always stick it to your product so you have a working identity in the World Wide Web. You can plan about this and experiment until you find the specific words that you can own and that resonates with your audience. These words will mostly be associated with your product’s offering / value and would be very useful for finding your presence online.
Relevance Marketing
How do you become relevant? Be the “talk of the town” by creating content that connects with your audience. Keep their preferences, hopes, aspirations, and desires the primary subject of your marketing plan and you’ll be talked about more than your competitors – even offline!
The changing market has shifted the focus of consumers when purchasing products from price to value. To remain relevant to your customers, adjust your digital marketing thrust to emphasize the value of your products over how much it costs.
“Give them quality. That’s the best kind of advertising.”
–Milton Hershey
Lastly, create powerful content in the context of your product offering. Content that engages your customers build relationships and make you relevant to your market.
Strategic and Creative Digital Execution
Creative execution is required to stand out from the millions of brands advertising; all competing for the customers’ attention. Different digital platforms also appear every now and then – each appealing to different markets. In the digital world, finding the right platform is absolutely necessary. However, it is equally important to retain the “message” you wish to leave to your target audience. Often, digital advertisers get too caught up in creating a unique ad or too eager to use the newest digital platform that the message gets lost. Remember your keywords and keep it in the execution.
Metrics that count.
Gone are the days when the success of a digital marketing campaign is defined by merely counting clicks. A truly relevant digital marketing campaign would define metrics based on engagements and the data that comes with it. Qualitative value on quantitative results brings more weight to your campaign because it gives you a deeper understanding of your market. Engagement acquired through content allows you to connect and nurture a relationship with your market.
Be Different. Innovate.
This is the trickiest part. The influx of content for practically all niche market pushes digital marketing practitioners to constantly experiment and create something new for the target audience. Not to mention that developments in popular social media platforms happen too often, too soon. Keeping up to date with these changes and incorporating your own unique “big idea” are key elements for creating noise for your product online.
Did you find the trends surprising or not? It’s a matter of perspective really. Mentioned above are essentially the basics of a digital marketing campaign. What’s surprising is that no matter how fast technology changes the digital landscape and how quick people respond to these changes, the 5 trends remain to be constant.
Do you want to know how and where to apply these digital marketing trends? We can help you with that. Send us a message.