Digital Marketing Articles

In the fast-paced world of digital, having a digital marketing playbook can help you harness the right tools and strategies to meet your brands objectives.   What is a Digital…

Having a website isn’t enough anymore. If your customers cannot find you, read what you have to say and get in touch with you, then you haven’t really taken advantage…

Technology has empowered people to find information they want, when they want it and where they want it. Marketing as we know it has evolved because technology has also given…

Has your organic Facebook reach plummeted in the past six months? Don’t be too alarmed. It’s happening to everybody. And you can expect that in the following months, your reach…

Not long ago, the Philippines was labelled as the “Social Networking Capital of the World.” It’s not very surprising as Filipinos, recoginized as one of the most active users of…

From major corporations to small start-ups, all types of businesses use advertising to let people know about their products or services. Now with the wide range of traditional media and…

There used to be a time when a website was just a pretty add-on to a business plan. But with more than 2 billion people worldwide online, a brand website…

Time to make social media work for you. Marketing in social media is good. Well, good is an understatement. Social media is very, very good! But let’s get our assumptions…

The video marketing playground is not just about YouTube anymore. Once again, the online marketing horizon continues to broaden as Facebook-owned Instagram recently announced its new video functionality.  With this…

Facebook Marketing has definitely proven to be an influential platform for a Digital Marketing campaign, especially in the Philippines where Facebook users have exceeded a little over 30 Million as…

You have a website. You have content. You have accounts on Facebook, Twitter and other relevant social media networks. You already have all the basic elements needed for marketing online….

Only a month after 2013, the New Year is already shaping out to be yet another interesting time for Internet marketing professionals. Internet marketing, as most of us know, is…