Getting your website to compete with millions of other websites in the world wide web and rank on top is one of the most effective ways to invite new customers and increase your share of voice online.
People online are constantly looking for information – that’s primarily the reason why search engines are constantly looking for ways to filter out information online more efficiently and effectively. Every business’ goal online is to appear on top of the search engines results page (SERP) when people search for information related to that specific business. For example, a digital marketing agency like ours should come out on top of the SERP when people type in “digital marketing agency.” This is the best organic way to let people looking for information about your “niche” find you.
About Search Engine Optimisation (SEO)
What is SEO?
Search Engine Optimisation or SEO for short is one of the leading tools in Internet Marketing that helps organically rank your website on top of the SERP. The main point of SEO is to get search engines to see and understand your website and all its content easily. SEO helps search engine recommend web pages that they think might be useful to users who type in specific keywords.
How does SEO work?
Search engines let their automated search bot or spiders as others might call it, “crawl” the web, follow links and index content in their database. SEO makes sure that these crawlers are able to crawl the website easily and index the correct and most relevant content. A user looking for information using specific keywords will get a list of web pages that the search engine feels most relevant based on what is indexed in their database.
When Google released their panda update, the search engine gave more weight to quality content and popularity when interpreting the importance or relevance of the website. The more popular your site is, the more valuable the information it must have. The higher the importance they interpret your website to contain, the higher your website will be ranked in the search engine results page. Higher results mean higher visibility to people who are looking for information that are related to your business offerings.
Why is SEO important?
Customers go online to find information while websites compete for attention and ranking in the search engine. The idea is to be able to list the website high when relevant searches are made. Those with good knowledge and experience in effective SEO practices obviously enjoy higher ranking and better visibility for their website. Higher visibility means increased traffic and potentially higher sales.
Search Engine Optimisation is an ever-changing landscape. What used to be considered important such as link bombing with anchor text and leveraging on link farms no longer bear weight for search engines; if any, they can even be considered as bad SEO. Today, what matters is great content and popularity based on “recommendations” from users.
SEO for your online business IS a big deal.
Looking for an SEO expert to help boost your competitiveness online? Talk to us!
Get Hooked 360, Digital Marketing Agency Philippines, Vietnam