Social media has become a convenient platform for people to meet people and businesses to engage their customers.
If you’re still thinking of whether to engage in a social media marketing campaign for your business, here are 6 reasons why you should finally decide to go for it.
THE Tool for Information Dissemination
The Internet has given the consumers the power to be particular about what and where they buy products and services. Because consumers are constantly looking for information; research, recommendations and reviews have become an integral part of the purchasing life cycle of many. As a business owner, the wisest thing you can do is to satisfy the hunger by filling them with your product’s information yourself. Be present when they look for you.
Remember, if you’re not managing your reputation online. Someone else will. (So it might as well be you!)
Keeps You Relevant
Practically every kind of niche is present on Facebook, Twitter, Youtube, and the likes. If your product is niche, you can be sure that your target market has a group there. If your product is mainstream, then all the more that your consumers are easier to find online. Businesses, big or small, are paying people to maintain their presence online. If you’re still not there but want to remain relevant to your customers, you should be active online real soon.
Your Customers Are There
37 Million Filipinos are online and Internet access is aggressively becoming pervasive across the country, across different markets. Surely your business can find a suitable number of target market online to keep the business goals met. Social Media is a very popular virtual venue where people congregate. Maintaining your presence there is a strategic move to grow your business and stay connected to your customers – old and new.
Lets You Take Control of Your Brand’s Digital Word-of-Mouth
Social media has opened new and greater possibilities for your business to “personally” engage with your customers. Virtual approval like likes, shares, favorites, retweets, repins, views are all subliminal recommendations from customers who have had a favorable experience with you. In social media, friends and networks or connections get to see activities of each other making these approvals visible to a greater reach – this is digital word-of-mouth. On the other hand, maintaining presence on social media also gives your business the opportunity to quickly react to unfavorable reviews from customers. A win-win situation for you either way.
Increases Your Brand Awareness
Embracing social media to its fullest sense means “humanizing” your product in a way that lets your target market relate to your product easily. Great content and sincere customer engagement leads to an online community that exposes your brand to your target market, their family and friends and eventually the general public.
Improves Your Customer Service
Social Media is a convenient platform for a two-way conversation to happen between you and your brand. An effective social media campaign should be able to get your customers talking to you. Complaints, suggestions or inquiries about your products can easily be addressed when you have a good social media presence.
Social Media Marketing is a business investment that should be seriously considered if brand awareness and growth are part of your business objectives.
Be where your customers are.
Get Hooked 360, Digital Marketing Agency Philippines